GCC Toolkit

The Great Communities Toolkit is a free compendium of resources to help those advocating for equitable transit-oriented development. The toolkit helps community groups to ensure plans will result in neighborhoods with affordable homes, community-serving retail, accessible job centers, and community services.

You can review and download all or individual sections of the Great Communities Toolkit from the list below. Most content was last updated in October 2009.

Download the Complete Toolkit [13.4MB, .PDF]

Table of Contents

Cover Page
Letter to Advocate

1.  Introduction

2.  Handouts: What Makes a Great Community?

3. Developing a Station Area Plan Campaign

  • Advocating for a High Quality Transit Station Area Plan
  • Typical City Process and Timeline for Developing a Transit Station Area Plan
  • Designing a Campaign Plan
  • Goals, Strategies and Tactics
  • Developing a Platform
  • Building a Coalition
  • Event Planning
  • Sample Letter to City Council
  • How to Engage your Constituency: Focus Groups

4.  Message and Media

  • Part 1: Securing Media Stories for your Station Area Plan Campaign
  • Part 2: Getting Media Coverage—Moving your Advocacy Agenda
  • Part 3: Media Campaign Checklist
  • Press Advisories and Press Releases
  • How to Hold a Press Conference
  • Editorials, Opinion Editorials and Letters to the Editor

5.  Appendices

GCC Technical Assistance

Case Studies

Final El Cerrito Mayfair Case Study

Redevelopment Agency Tools

Redevelopment Agency Cheat Sheet

Redevelopment Agency Recon How-To

Redevelopment Agency Recon How – To Powerpoint

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